Sunday, January 13, 2013

Capcom VP is "satisfied" with Ultimate Marvel vs. Capcom 3 sales

Ultimate Marvel vs Capcom 3 may not have had the sales of Super Street Fighter IV, but the numbers are good enough according to Capcom's Vice President. Peep what he had to say inside.


That's the word Capcom Vice President Christian Svensson used to describe the current sales of Ultimate Marvel vs. Capcom 3 (UMvC3). This may have made the company feel a little better considering they couldn't match the sales of Super Street Fighter IV. They still fall short of expectations.

Svensson took to the Capcom-Unity boards to answer some fan questions like he usually does. When asked if UMvC3 was a flop, here's what he said.

"As you know, I can not divulge sales figures here. Only Investor Relations can do that. That said, I'm satisfied with sales at this point and it continues to sell actively."

There are a number of reasons why UMvC3 didn't do so hot in sales. The first one being that the 12 characters added to the game's roster weren't exactly setting the world on fire. In fact, one might say adding characters such as Rocket Raccoon, Nova, and Iron Fist was a way of catering to a niche audience, granted the Marvel characters were out of Capcom's hands.

Another reason for the missed sales goals could boil down to the game's quick release. The $40 standalone expansion came out just nine months after MvC3's release. The gameplay changes weren't enough to justify the $40 price tag for the causal consumer.

Satisfactory but not ideal.