Tuesday, October 25, 2011

Yoshinori Ono: North America accounts for about 60% of Street Fighter fans

With liberty and justice for all.

In an internal interview (via Siliconera) Street Fighter producer Yoshinori Ono says that a huge chunk of fans of Capcom's most popular fighter come from North America. How many fans do you ask? 60%.

Europe nabs 30% of Street Fighter fans while Japan and Asia rack up 10% of the fanbase.

While Street Fighter has had huge success in the states, Ono says he's always wanted to expand in Europe but there have been obstacles in the way of that.

"We want to boost our share in Europe, but all the regional problems have kept this number right around 30%. The thing about Europe is that it’s not one country but a collection of 30, so that means we need to have the marketing ability to fine-tune our promotional campaigns for each individual country."
Street Fighter's popularity in North America should come as no surprise due to the sales of the fourth installment of the franchise and its extensions (Super and AE). According to VG Chartz, Street Fighter IV sold over $2 million in North America.

In Europe, the game sold over $1 million. Japan sales failed to reach $200,000.